JuiceWorks LLC is focused on bringing high performance LED lighting fixtures and technology to the residential and commercial building industries in North America.
The company was formed in 2008, the result of a joint venture between Generation Brands and Juice Technology Limited.

Generation Brands is the largest group of decorative lighting manufacturers in North America and markets such prestigious brands as Sea Gull Lighting, Murray Feiss Lighting, Tech Lighting, Monte Carlo Fan Company, and 10 other well respected companies in the business. Juice Technology Limited is based in the UK and is an established research and development company with expertise in electronics, power supply, optics, and holds several important patents for use in LED lighting applications.

In addition to the Generation Brands companies, JuiceWorks LLC works in partnership with other companies across the lighting industry to develop LED products and to maximize the opportunities in this rapidly growing segment.